Brand AuditReady to test your brand’s strength? Let’s get started! Brand Audit * I know my target audience like the back of my hand. Not only can I tell you their age, gender, and location, I can give you detailed information like where they shop, who they follow and what their biggest problems, fears, motivations and aspirations are. Heck! I’ve even given this person a name so I can picture him or her when I develop my marketing plan. Strongly Disagree Disagree Neutral Agree Strongly Agree I have clearly defined my company’s mission, vision and values with this person in mind and I check to make sure that important decisions about my business align with these ideals. Strongly Disagree Disagree Neutral Agree Strongly Agree I have a clear idea about what sets my company apart from others in my industry and I know that these differences resonate with my target audience’s needs and desires. Strongly Disagree Disagree Neutral Agree Strongly Agree I know my brand's unique tone of voice and I use it to speak directly to my target audience. Strongly Disagree Disagree Neutral Agree Strongly Agree I know exactly how my target audience will discover me, where I want to lead them to learn more about my business, how they can easily purchase from me or contact me to inquire about my services, and how to move them through our system to continue buying and become raving fans. Strongly Disagree Disagree Neutral Agree Strongly Agree I’m working with a professional, full service marketing company to create a marketing plan that includes social media, email, website SEO, google/social media advertising, PR, and referral programs OR I have a solid marketing plan that implements the best combination of these tactics to reach my target audience in a way that generates trust and establishes my business as a leader in my industry. Strongly Disagree Disagree Neutral Agree Strongly Agree I LOVE my brand colors because I know that they attract my target audience’s attention and evokes the emotions I’d like them to feel when interacting with our business and not just because I love the colors. Strongly Disagree Disagree Neutral Agree Strongly Agree I LOVE my logo and have it in several versions that can be used across all marketing platforms including a full color version, a plain black version, and a plain white version. I have this logo in a layered file that can be handed to other creative agencies I work with including graphic designers and video editors to create things like marketing materials and animated logos. Strongly Disagree Disagree Neutral Agree Strongly Agree I have a set of branded fonts that I use for all marketing materials. Strongly Disagree Disagree Neutral Agree Strongly Agree I have a set of themed visuals that tell the story of my brand and can be used to make important marketing decisions such as marketing photoshoot and video locations and props. Strongly Disagree Disagree Neutral Agree Strongly Agree I have a set of custom “content buckets” that make deciding on marketing related articles, videos, and posts fun and easy. Strongly Disagree Disagree Neutral Agree Strongly Agree Name * First Name Last Name Business Name * Email * Thank you for submitting your answers. We’re looking forward to discussing your brand with you!
